The advertising industry has benefited greatly from social media, which has opened up a whole new universe of chances for marketers and audiences to engage. Social media not only gives you a global reach, but it also aids in increasing visibility, broadening brand coverage, driving traffic, leads, and conversions, and most significantly, increasing audience engagement. In fact, thanks to the ability to “word of mouth,” social media sites are more compelling than anything else! Having a two-way communication relationship with your present and new clients has shown to be the most cost-effective technique.